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True to Life Media Campaign Expands
PLW Letterhead

Monday, December 31, 2007


For Immediate Release

Contact : Peggy Hamill, State Director, Cell (414) 416-0489
Or Virginia Zignego, Communications Director, (262) 796-1111

December 31, 2007

True to Life Media Campaign Expands


As the New Year approaches, Pro-Life Wisconsin is proud to announce the growth of a life-saving project.

For several years now, Pro-Life Wisconsin has had a specific media education project called True to Life. We’ve done newspaper editorials and advertising as well as radio commercials and public service Minutes for Life. From beginning of life to end of life issues, True to Life has used the mass media to draw others to a culture of life.

“As we move into 2008, True to Life has branched out in a big way with state-of-the-art television advertising,” said Peggy Hamill, state director of Pro-Life Wisconsin. “We’ve begun to run life-saving, 30-second TV ads across a broad viewing area from Eau Claire to Wausau and well beyond.”

Two cutting-edge commercials are now running. One is a multi-cultural crisis pregnancy ad and the other uses a vivid 4-D ultrasound image of a beautiful preborn baby to declare a strong personhood message.

Pro-Life Wisconsin - partnering with Virtue Media, with additional help from the Knights of Columbus - was able to get this $20,000 media campaign underway. Right now, over 3,600 commercials are scheduled to run on Fox and 12 cable networks including MTV, VH1, Lifetime, and TBS.

Hamill discussed the True to Life campaign’s necessity – it delivers the truth about the abortion culture in order to affect real change in society, educates Wisconsinites on the sanctity of human life, encourages others to take hope in restoring a culture of life and reinforces the total protection message.

“We are confident these commercials, by directing viewers to a crisis pregnancy hotline or ProLifeWisconsin.org, will save lives,” Hamill concluded.

The ads can be viewed on the Virtue Media website at www.virtuemedia.org.

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