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Pro-Life Wisconsin Unveils New Brand at Madison Event

Thursday, September 10, 2015

For Immediate Release
September 10, 2015

Contact: Sam Guzman, Communications Director, Cell (262) 744-9671
Dan Miller, State Director, Cell (262) 993-6262

Pro-Life Wisconsin Unveils New Brand at Madison Event
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MADISON - Pro-Life Wisconsin unveiled a new brand identity at a special event in Madison on Wednesday, September 9. The new brand was revealed at an intimate gathering of about 50 people at The Coopers Tavern in Madison. In attendance were close supporters of Pro-Life Wisconsin, state legislators and media. The comprehensive re-brand, which has been over a year in the making, is the first in the organization's 23 year history.

"Pro-Life Wisconsin has been around for more than two decades, and in that time, the culture has undergone massive changes," said Sam Guzman, Pro-Life Wisconsin's Communications Director. "We will always remain true to our message and core principles, but we realize that even a timeless message must be presented in fresh ways. With this re-brand, we wanted to re-think how we speak to the culture, presenting the pro-life message in a way that can bring healing and hope."

"We live in a culture that does not value human life, and our mission is to change that," said Dan Miller, Pro-Life Wisconsin's State Director. "Pro-Life Wisconsin stands for a positive message of human dignity. We believe each person is a child of God that possesses infinite worth, and we want to see abortion, and all threats to human life, ended in our lifetime. We've never wavered from that mission. We are excited about our new brand identity, and we believe it will help us change hearts and minds throughout Wisconsin."

"People love Pro-Life Wisconsin because we are passionate, committed, consistent, and we don't compromise," said Guzman. "Most of all, they love us because we care about each person, each individual life. We will never leave anyone behind or say, ‘Your life isn't worth protecting.' That is what we've always stood for, and we are confident that our new brand identity communicates this very well."

The Pro-Life Wisconsin rebrand consists of a new logo, the tagline "Love. For Life.", a newly designed website, and updated promotional materials. The brand will be implemented progressively over the next few months.

Pro-Life Wisconsin is a statewide, faith-based legislative and educational organization founded in 1992 to restore and protect the inalienable right to life of all citizens of Wisconsin, whether born or preborn, young, old, disabled or ter­minally ill. Pro-Life Wisconsin affirms that the right to life exists from the moment of conception and extends until natural death; this truth being handed down by God and articulated in the Declaration of Independence.

Download the new Pro-Life Wisconsin About Us brochure here.